How to Choose a Marketing Strategy That Fits Your Business

As a parent entrepreneur, finding time for marketing can feel overwhelming. You're balancing the demands of a growing business and a busy family, and you’re not sure where to start—or if you can afford to invest in marketing. The good news? There’s a marketing strategy for everyone, no matter what stage of business you are in. So, whether you’re just getting started or ready to hand over the reins, this is going to break down your options and help you decide which path is right for your business.

Budget-Friendly & Hands-On

DIY marketing is often the first step for many entrepreneurs, especially when budgets are tight. At Curated Utah, our DIY resources are designed to empower you without breaking the bank. We offer free access to a Facebook community where you can connect with other business owners and get info on our low-cost masterclasses both virtually and in-person. These resources are perfect for those who want to learn the basics of social media marketing at their own pace.

If you’re in the early stages of business and enjoy being in control of your marketing, DIY might be a great fit. However, if you’re ready to scale with a little more intention and tenacity… We’re talking gazelle intensity… Then our Marketing Hive is perfect for you! It’s like having a marketing strategist in your back pocket! But if you are struggling to find time or you aren’t seeing the growth you want, it might be time to look for more support.

Expert Guidance Without the High Cost

Businesses that are ready to take it to the next level but are not quite ready to outsource everything yet might want to consider coaching or more of a Done-With-You approach to their marketing. Our CEO, Lynsey, will often invest in a business coach or leadership programs, or even resources, events, and training to further build her skills as an entrepreneur and leader. In return, this has expertly equipped her to offer one-on-one coaching as a Fractional CMO (Chief Marketing Officer) and Marketing Strategist. When you choose to work one-on-one with Lynsey, you’ll work together to lay a solid marketing foundation, develop a clear roadmap, and you will learn how to automate and scale your business efficiently. This combines expert guidance with a personal, tailor-fit touch, so you can get professional support while staying hands-on in your business.

This DWY approach is perfect for entrepreneurs who want to elevate their marketing with expert help but still stay involved in the process. If you're ready to step up your game without fully letting go of the reins, this is a great choice.

Hands-Off and Ready to Scale

If you’re a busy entrepreneur who wants to focus on what you do best—running your business—a Done-FOR-You service might be the perfect fit. This might look different depending on what exactly you want to outsource, but the options are endless! At Curated Utah, we outsource our financials like bookkeeping, taxes, AP, and payroll. While we are still very involved, it’s peace of mind knowing that our Fractional CFO (Chief Financial Officer) is there to help alleviate some of the pressure. 

For our clients, we handle everything, from strategy development to implementation and management. Our Fractional CMO oversees your marketing plan, ensuring it aligns with your business goals, while our team takes care of content creation, social media management, email marketing, website updates, and more.

Business owners who are overwhelmed by the thought of handling everything on their own, just don’t have the time, or who want to prioritize rapid growth, a DFY option is a game-changer. It’s the ultimate choice for businesses ready to scale without the stress.

What is a Fractional CMO, and When Should You Hire One?

A Fractional CMO is a high-level marketing expert who provides strategic guidance without the commitment or cost of hiring a full-time, in-house Chief Marketing Officer. You get all the expertise without the hefty salary, benefits, or long-term contracts. Our CEO, Lynsey, is our Fractional CMO, and she works with you to assess your needs, develop strategies, and oversee execution—whether that’s through DIY, DWY, or DFY.

When should you consider hiring a Fractional CMO or marketing team?

• You're feeling overwhelmed by your current marketing efforts.
• You’ve hit a revenue plateau and want to unlock new growth.
• You’re ready for explosive growth and need a solid strategy to get there.
• You don't enjoy the day-to-day marketing tasks and would rather focus on what you do best.

We’ve helped clients who were struggling to manage social media, unsure how to drive more foot traffic, or stuck on marketing roadblocks that took time away from their family. A marketing agency like ours could be the key to removing those obstacles and helping you focus on what matters most—your business and your family.

Choosing the Right Approach for Your Business

There’s no one-size-fits-all solution when it comes to marketing. DIY, DWY, and DFY each have unique benefits, and the best choice depends on where you are in your business journey. Take a moment to assess your current stage and needs:

• DIY if you’re starting out and need budget-friendly resources.
• DWY if you want guidance but still want to learn and stay involved.
• DFY if you’re ready to hand over the reins and scale rapidly.

Ready to Find Your Fit? Let’s Talk!

If you are not sure which approach is right for you, book a free marketing strategy audit with us. We’ll take a look at your current marketing efforts, discuss your goals, and help you choose the best path forward. Even if we’re not the right fit, we’ll connect you with trusted partners who might be.

Finding the right marketing strategy is about more than just growing your business—it’s about creating the space you need to focus on what truly matters. Let’s find the solution that’s perfect for you!