How to Attract Clients Across Multiple Platforms

Have you ever felt like you’re talking to the same group of people over and over again? Like no matter what you post, it’s just the same handful of faces engaging with your content? Or worse—have you ever woken up to find your favorite platform down, hacked, or even deleted?

This is exactly why you need to diversify your audience across multiple platforms.

Why You Can’t Rely on Just One Platform

We’ve all heard it before: "Don't put all your eggs in one basket." But when it comes to social media and digital marketing, too many businesses make the mistake of relying heavily on just one platform. Facebook is great—until your account gets restricted. Instagram is thriving—until an algorithm shift wipes out your engagement. Threads is buzzing—until people stop logging in.

By expanding your presence across multiple platforms, you:

• Increase your reach and visibility.

• Protect your business from platform shutdowns, hacks, or policy changes.

• Engage with different segments of your audience where they prefer to hang out.

• Drive traffic to your website, email list, or other owned platforms.

And the best part? It's simpler than you think!

It Starts with an Invite: The Power of Cross-Promotion

The easiest way to move your audience from one platform to another is to invite them. People won’t follow you somewhere new unless you give them a compelling reason to do so. Think of your platforms as different rooms in a house. If you want guests to move from the living room (Facebook) to the kitchen (Instagram), you have to make the kitchen sound irresistible!

How to Move Your Audience from One Platform to Another

1. Facebook to Instagram – If your audience loves engaging in your Facebook group or posts, encourage them to follow you on Instagram for behind-the-scenes content, daily stories, or exclusive tips they won’t get anywhere else.

2. Threads to Your Email List – Threads is fantastic for quick thoughts and real-time discussions, but it’s not a long-term marketing tool. Encourage your audience to subscribe to your email list for deeper dives into your content. PRO TIP: Make a Thread about grabbing your freebie and pin it to the top of your account.

3. Instagram to Pinterest – Instagram posts disappear fast, but Pinterest is built for longevity. Let your audience know that your best content is saved on Pinterest for easy reference. “Loved this post? I save all my best content on Pinterest so you can access it anytime! Follow me at [Insert Pinterest Link] to start pinning!”

   

4. Pinterest to Your Blog – If someone finds you on Pinterest, chances are they’re looking for more detailed, actionable advice. Link your pins directly to your blog, where they can dive deeper into your expertise. 

5. YouTube to Facebook Group – YouTube is fantastic for long-form content, but community-building happens best in a space where people can interact with you. Invite viewers to join your Facebook group for ongoing discussions. Mentioning your group in your video and linking it in the caption is super simple and should be natural!

There are SO many other ways to repurpose your content or cross-promote. The best thing to do is to start by making a list of ALL your platforms and where you have the ability to show up. Once you have that list, start brainstorming ways to link them all together. This is something that the Content Hive can help you strategize! If you're looking for more ways to connect and grow through your content, check it out. Your first month is only $3!

Make Sure Your Links Work!

Now, let’s talk about something that too many entrepreneurs overlook—checking your links! There’s nothing worse than hyping up a freebie, a blog post, or your new Instagram page only for someone to click the link and… error 404.

Here’s how to avoid this disaster:

• Regularly test the links in your bio, website, and emails.

• Make sure each call-to-action (CTA) leads to the correct page.

• If you change your handles or URLs, update them across all platforms ASAP.

Keep the Momentum Going

Building an audience across multiple platforms doesn’t happen overnight, but the more consistent you are in inviting people to follow you elsewhere, the more they will! Your followers should never feel like they have to choose one platform to connect with you—they should be able to find you everywhere.

And remember, it's not just about growing an audience; it's about creating a sustainable, long-term strategy for your business. If Instagram disappears tomorrow, will you still have a way to reach your people? If not, start diversifying today!