Hive Happenings & Marketing 101

Falling in Love with an Idea… and Falling Out of Love Later (And Why That’s Okay!) about us authenticity Mar 04, 2025

I can’t even count how many times I’ve gone all in on an idea, convinced it was the one. The product. The service. The event. The program. The thing that was going to take off, change everything, and be my next big success.

And sometimes, it works. But more often than not? I find myself falling out...

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Why are testimonials important in Marketing? authenticity business goals marketing strategy social proof Feb 04, 2025

You can shout from the rooftops about how amazing your business is. You can craft the most compelling sales copy, run killer ads, and perfect your elevator pitch until it rolls off your tongue like poetry. But at the end of the day, if your potential customers don’t see proof that real people trust ...

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The Power of Authenticity & Why Sticky Topics Make Your Marketing Stronger about us authenticity branding Dec 03, 2024

 Today is my birthday, and I love celebrating it!

It hasn’t always been that way. There was a time when I tried NOT to have anymore birthdays... That’s a raw truth I carry with me, and I thank God every day for not letting me expire that day. Losing my stepdad to the same demons has only deepened m...

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